Treatments to stop drug addiction and over-eating must go beyond blocking the pleasure centers of the brain, say researchers. Neuroscientist, Professor Bernard Balleine and colleagues report their study on the pleasure and reward systems in the brain in the Proceedings of the National Academy of Sciences. It has long been known that creatures from lab […]
Experts Probe Brain’s Pleasure and Desire
August 23rd, 2009 | by Amit Sahrawat | published in Technology